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Outsiders is founded by Andrea Lau, a Creative Director who long called the periphery of adland home. For more than two decades, she moved between the walls of agencies such as TBWA, Leo Burnett, JWT, Y&R, McCann, and Across the Pond, creating global campaigns like Singapore Airlines' "Welcome to World Class" and Standard Chartered's "Here for Good".
Some of the brands she's grown:
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Andrea believes in responsible creativity–that good work must grow revenue, earn market share, and compound over time to pay for itself. Being a professional outsider is how she's stayed close enough to complex briefs and high stakes, yet far enough to offer what no one else in the room had: an unencumbered point of view.
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